Wednesday, December 4, 2019

WooCommerce Abandoned Cart Rate High 10 Tips to Lower Yours

Every time someone abandons a cart filled with products on your store, youre missing out on a potential sale. Thats why its essential to optimize your website as much as possible, in order to minimize WooCommerce abandoned cart rates. In this article, well go over ten ways do that, so lets get to it! WooCommerce abandoned cart rates in your store. After all, just lowering that percentage a bit can translate to major earnings.Ten ways to lower your WooCommerce abandoned cart rateTheres no single magic formula to reduce WooCommerce abandoned cart rates. What you need to do is focus on improving your stores overall experience,  and  make it easier for customers to purchase products. Here are 10 ways you can make that happen.1. Offer multiple payment gatewaysCredit cards are king when it comes to online payments. However, youve probably noticed that most major online stores accept multiple payment methods, and thats not a coincidence:According to a survey from Baymard, ~6% of shopper s abandon a cart because  there werent enough payment methods.By using more than one payment gateway, you give your customers options. That minimizes the chance that theyll decide not to go through with a purchase because you dont support the payment method they prefer.Out of the box, WooCommerce supports PayPal and Stripe payments, which is a great start. However, you can easily add more payment gateways to your store, such as Amazon Pay and Square.2. Send abandoned cart reminder emailsIf youre anything like us, sometimes you end up browsing online stores only to save products for later. Some people do this using a Favorite button, and others just save items in their shopping carts. You may even have been planning to make a purchase, but something distracted you before you could complete the process.You can try to minimize these situations in your store by sending abandoned cart reminder emails. We wrote a full guide a while ago about how to do this,  using the Abandoned Cart L ite plugin: Abandoned Cart Lite for WooCommerce Author(s): Tyche SoftwaresCurrent Version: 5.6Last Updated: October 16, 84%Ratings 415,703Downloads WP 1.3+Requires In a nutshell, this plugin enables you to create customized abandoned cart emails and send them out automatically. That way, you might be able to get some people to come back for their WooCommerce abandoned cart!3. Simplify your stores checkout processThe more complex your stores checkout process is, the less likely people are to go through with it. To put it another way, theres no need to force your customers to fill out five pages of fields and forms just to make a purchase. Thats why Baymards survey also found that 26% of shoppers abandoned their carts because of a too long /complicated checkout process.And that statistic is why a lot of online stores add one-click purchase options, such as Amazon. With WooCommerce, you can narrow down your checkout process to a single page, u sing the aptly-named One Page Checkout plugin:With this tool, you can customize every aspect of your checkout process, and minimize it. If you want to read up on how to use it, check out the documentation.4. Display clear-cut pricing on your product pagesThere are few things as annoying as wanting to make an online purchase, only to discover a bunch of hidden fees during the checkout process. Plus, you have to keep in mind that not all people will be able to afford those extra fees. If they only find out about the  real  prices during the checkout process, youll see a lot more WooCommerce abandoned carts.This is actually the number one reason for cart abandonment, with a whopping 76% of shoppers abandoning their order because the extra costs were too high or they were unable to calculate the total order cost up front.The good news is that WooCommerce enables you to display a shipping calculator on your shopping cart, which prevents those ugly surprises:You can also configure shi pping zones, which are areas where specific delivery methods apply. Our advice is – be as specific as possible when it comes to shipping costs, so that customers wont be in for any surprises.5. Offer a comprehensive return policyKnowing that the place youre buying from offers a solid return policy can ease a lot of fears about making a purchase. The more money youre spending, the more critical return policies become.Ideally, your WooCommerce store should have a page dedicated to its return policy. Within that page, you can explain:Which items are eligible for returnHow long customers have to initiate product returnsWhether you get your money back, and howIts important to note that according to some studies, up to 30% of online purchases end in returns. Having a clear-cut return policy can help assuage peoples fears. You can create one from scratch, or you can use an online tool such as TermsFeed to get started quickly.6. Optimize your stores loading timesWe talk a lot about w ebsite performance, because its vital for user experience. Long loading times not only affect your bounce rate, but they can also dissuade people from buying at your store.Consider this scenario, for example. Someone is adding products to their cart, and they start the checkout process. However, the checkout page takes too long to load, or it returns errors. If that happens too often, youre going to see a lot of WooCommerce abandoned carts.The good news is that theres plenty you can do to improve WordPress and WooCommerce performance. That includes optimizing product images  and  using a Content Delivery Network (CDN).7. Set up exit-intent pop-upsAn exit-intent pop-up is a window that appears when a page detects that you want to leave. This is done by tracking your mouse movements, which can reveal your intent to close a page.You can use exit-intent pop-ups to your advantage in WooCommerce, by making offers customers cant refuse. For example, you might provide a coupon that enco urages them to stick around:The goal is to get visitors to re-think finalizing their purchases by sweetening the deal. Exit-intent pop-ups can increase conversion rates by a nice margin, so theyre worth trying out.8. Enable customers to check out as guestsIf you want people to buy something online, you need to make the process as painless as possible for them. Thats why we recommend using a simplified checkout process, which can include letting customers make purchases as guests.A lot of online stores require you to sign up before you can buy anything. They do this so they can save your information, but it can also dissuade customers from buying in the first place. In fact, 34% of shoppers abandon their cart because the site tried to force them to create an account, according to that Baymard survey.WooCommerce includes guest checkout functionality out of the box. You can enable this feature from the  WooCommerce Settings Accounts and Privacy  page:Keep in mind that by permitti ng guest checkout, you might increase sales, but you may miss out on email sign-ups. However, this can be worth it if your WooCommerce abandoned cart rates are high.9. Add notifications throughout the checkout processAs simple as your checkout process might be, it never hurts to add some extra instructions or notifications. That way, the customer always knows whats going on.For example, if your store offers free shipping for orders over a certain amount, you want to make sure buyers know that. To do that, you can include this information  within  their carts:This entices users into finalizing their purchases when they review their shopping carts. You can implement this and other types of notifications using the Cart Notices for WooCommerce plugin: Cart Notices for WooCommerce Author(s): WooCommerce Cart Author(s): XootiXCurrent Version: 1.0.2Last Updated: September 6, 96%Ratings 68,662Downloads 3.0.1Requires This plug-and-play tool makes it so that when users click on their shopping cart icons, a tab will slide open from the side, showing every item within. Plus, it enables you to add and style checkout Calls-to-Action (CTAs), which can help seal the deal.Lower your WooCommerce abandoned cart rate todayAbandoned shopping carts are a big problem for most online stores. Getting your WooCommerce abandoned cart rates down by even a fraction can increase your income a lot, depending on how many sales you make. You can do this by improving the customer experience, and making it simpler for visitors to make purchases. Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

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