Purpose of the Product Essay Example

Purpose of the Product Essay Example Purpose of the Product Essay Purpose of the Product Essay Shearer 1 didnt sell very well, but Paul Porter claimed this wasnt the purpose of that particular product. What was the purpose of the product? It was meant to get the community to recognize that Kodak really knows what Its doing when It comes to digital technology. Kodak pays close attention to the market place and what Is happening wealth social trends. They research consumer needs, technology needs and business needs through a series of social Interactions with consumers. This may include designers and business research personnel going out to the public to do interviewing with consumers or developing focus group programs or ethnographic research to identify what those consumer needs are. Through this information of fine details, the designers begin to develop relative design solutions to exactly what the consumer said along with trouble shooting or hypothetically guessing as to where the trend of product designs will lead, thus making technology needs more applicable within short time frames and structuring new ideas that perhaps the consumer hadnt thought of yet. This in turn supplies the needs of the market irately because It provides a cutting edge on the marketable technology and It always puts Kodak one step ahead of the competition. By Identifying consumer wants and needs, Kodak Is able to show the community exactly what was stated In beginning; that they know what thieve doing when It comes to digital technology because they have built a business strategy to do so. Thats the real purpose of this product. 2. What kind of new product was Shearer 1? The Shearer 1 was a new novelty/innovative product (digital camera) designed to test the strengths and weakness of the technological market, to see what consumers anted in a digital camera and what they didnt. It was a simple compact, point and shoot camera that held a 10 mega pixel, optical zoom lens. The camera actually has the option of a dual lens: a zoom lens in a very small package, and the other was a wide angle lens for wide photography. It is also Wi-If capable for uploading photos to mainstream over the Internet. It takes solid Images, especially outdoors, with Its excellent 3-lunch touch-screen LCD navigational display In the back of the camera that offers 16 scene modes for digital Imaging. It can store up to 1,500 Images and had a NUMB of internal memory support. But the whole hype about the camera was centered on Wi-If capability, but to Kodak, this was just an experimental process to see where this kind of technology would lead. The digital dynamics was another test factor, to see if consumers would be kept engaged to the product and its unique detailing, like moving or transparent imagery. What the main focus for Kodak would be is to get the right product out to the right consumer, and such a diversity of consumers always demands a diversity of products for those consumers. . Discuss the product development process at Kodak. Since it Is critical to constantly update and upgrade your product in the market place, the product development process Is a highly competitive process at Kodak. The first agenda would be focused around design and usability because of the fact that It Is a powerful marketing tool. Industrial designers are designated to make the product look good or appealing and consumer friendly so as to catch the attention of the workflow simple on their device that they are designing. Because they simplify the genealogical aspects of the product, this promotes the concept that Kodak products are easier to use above any other competition. Then the user interaction designer works specifically with internal electronic design, thus they make the product more exciting. The next and final step would fall into the graphic designers hands. They are predominately responsible for doing graphics or pictures for packaging; again, an attempt to catch the consumers attention by looking upon a box or display. Then the product goes out to market and data analyzing is conducted monthly to view revenue for their new product.